Why the name Fresh Eyes®?
When I launched Diericks & Partners in 2001, I simply used my business name for marketing services to clients. Having worked in major corporations and advertising agencies, my experience covered all facets of marketing communications, so it seemed impossible to develop a descriptive name for services without limiting my scope.
Now, after working with several clients on vastly different projects, I’ve found a common theme for my work. Often, when a client or agency contacts me for a potential assignment, they say something like “we need some fresh eyes looking at our business” or “we think an outside perspective might help us move forward.” And, that’s how I came to name my services Fresh Eyes.
Diericks & Partners provides Fresh Eyes to clients, taking them beyond traditional thinking and helping them achieve better marketing results.
Some examples: The CEO who wanted creative ideas for strengthening his marketing department and improving services; a marketing director who needed fresh thinking to launch an important new product before the competition beat him to market; the marketing manager who required a new approach for reaching a highly-segmented target market. Find these case studies and other examples under “Services.”
Why the name Fresh Eyes®?
When I launched Diericks & Partners in 2001, I simply used my business name for marketing services to clients. Having worked in major corporations and advertising agencies, my experience covered all facets of marketing communications so it seemed impossible to develop a descriptive name for services without limiting my scope.
Now, after working with several clients on vastly different projects, I’ve found a common theme for my work. Often, when a client or agency contacts me for a potential assignment they say something like “we need some fresh eyes looking at our business” or “we think an outside perspective might help us move forward.” And, that’s how I came to name my services Fresh Eyes.
Diericks & Partners provides Fresh Eyes to clients, taking them beyond traditional thinking and helping them achieve better marketing results.
Some examples: The CEO who wanted creative ideas for strengthening his marketing department and improving services; a marketing director who needed fresh thinking to launch an important new product before the competition beat him to market; the marketing manager who required a new approach for reaching a highly-segmented target market. Find these and other examples under “Services.”
Why the name Fresh Eyes®?
When I launched Diericks & Partners in 2001, I simply used my business name for marketing services to clients. Having worked in major corporations and advertising agencies, my experience covered all facets of marketing communications so it seemed impossible to develop a descriptive name for services without limiting my scope.
Now, after working with several clients on vastly different projects, I’ve found a common theme for my work. Often, when a client or agency contacts me for a potential assignment they say something like “we need some fresh eyes looking at our business” or “we think an outside perspective might help us move forward.” And, that’s how I came to name my services Fresh Eyes.
Diericks & Partners provides Fresh Eyes to clients, taking them beyond traditional thinking and helping them achieve better marketing results.
Some examples: The CEO who wanted creative ideas for strengthening his marketing department and improving services; a marketing director who needed fresh thinking to launch an important new product before the competition beat him to market; the marketing manager who required a new approach for reaching a highly-segmented target market. Find these and other examples under “Services.
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